Confidential · Prepared for Brightstone Developments
1171 Avenue Road
The Briar on Avenue — Lytton Park, Toronto
Before we get into it
A short introduction
A quick word from Maurice and Mani on why we're the right team to bring 1171 Avenue Road to market.
The residence
A rare address in Lytton Park
The Briar on Avenue is a boutique residence at Avenue Road and Briar Hill, designed by architect Richard Wengle for Brightstone. It sits among the tree-lined Georgian and Tudor streets that make Lytton Park one of Toronto's most quietly prestigious addresses — the kind of pedigree that calls for a go-to-market as considered as the architecture itself.
- Architect
- Richard Wengle
- Developer
- Brightstone
- Neighbourhood
- Lytton Park
- Address
- 1171 Avenue Road
Why us
Two brokers, twenty-eight years, one mandate
Most agents use a pull strategy: sign the paperwork, put a sign on the lawn, and wait for showings. Ours is push. The moment paperwork is signed, we're advertising, marketing, and reaching out to qualified buyers directly — there's no waiting in our strategy.
Years of experience
Maurice Anderson CLHMS, CNE
A decade-curated database built around investors and transitioning homeowners, with a track record structuring unique deals for a distinguished portfolio clientele.
Years of experience
Mani Alaeddini SRS, ABR
Experienced working directly with developers to sell remaining inventory, with a listing-agent track record built across Toronto's Curlew Drive and Victoria Park corridor.
Backed by
Royal LePage Signature Realty — 60 years of reputation, the largest Royal LePage brokerage in Canada, and a dedicated deals, accounting, and closing team of 25+ specialists behind every transaction, so nothing falls through the cracks between offer and closing.
How we'd bring it to market
A five-phase relaunch, not a re-list
A listing doesn't stall because the market rejected it — it stalls because the same buyers keep seeing the same static listing. Our plan for 1171 Avenue Road starts with a full relaunch.
Phase 01
Relaunch
New photography and cinematography, an in-person agent walkthrough video, neighbourhood engagement with our business partners, and targeted paid social advertising to a curated buyer avatar.
Phase 02
Create demand
Targeted outreach from our internal and external network, a private company-wide preview, a cross-brokerage agent open house, and public open houses timed to the market.
Phase 03
Create the opportunity
Negotiation in today's market, following your instructions, with weekly updates and reporting on progress.
Phase 04
To closing
Once the sold sign is up, we stay beside you and your team through to closing — including helping arrange the PDI for a faster, smoother handoff.
Phase 05
Wind-down
Before closing, every product and marketing material tied to the listing is removed, in partnership with you, the developer, and the customer service team.
Most agents follow the first three P's — Price it, Put it on MLS, and Pray. We believe Proper Preparation Prevents Poor Performance: we prepare, position, present, promote, and proactively manage every stage of the sale.
Let's talk
We'd welcome the chance to walk you through the full proposal
Realtor
Maurice Anderson
Broker
Mani Alaeddini